Target’s new fall collection is budget-friendly

Doris Pace

South Bureau Chief


Over the past year, Target has revamped displays and floor plans and added several brands with very friendly pricing for both men and women. Prices so good that you can actually buy clothes and won’t have to eat ramen for a whole week.

Brands that have become a staple like Merona and Mossimo have less and less merchandise which will eventually lead to their complete disappearance. But don’t worry. New, trendier and very affordable brands have taken their place.

Here is your guide to Target’s new and affordable, college budget-friendly, brands:

A New Day (A.N.D.)

Even though we live in South Florida we can’t always wear shorts and a tank everywhere we go. Sometimes we have work and interviews where we have to dress up a bit. A.N.D is a collection of modern pieces that won’t make you feel stiff. It’s not your typical work wear. This collection features crisp, clean lines and soft patterns.

The prices range from $8 – $49.99. You can choose from at least 100 styles that come in sizes x-4x and 14W – 26W.


Prologue caters to fans of the minimalist look and features basics that are made to be mixed, matched and layered. This brand has you covered for almost any occasion. You can shop for work wear, a night out and even for a weekend. Once again Target hits a sweet spot with pricing and sizing. Prices range from $13-$50 and come in sizes 0-16 and go up to 26W. Ray Lowe from Refinery 29 describes Prologue as a brand where “You can expect to find a combination of trend-driven details with classic style and silhouette.”

Wild Fable

This is the fun and trendy brand we were all waiting for. Wild Fable has everyday wear, work wear and really cute and sexy pieces for the weekend too. “It’s got a different attitude than what we’ve done before,” said the chief merchandising officer, Mark Tritton. This all-in-one brand lets you shop for a denim jacket, a corduroy mini and also pick up a cute top for work. The 2 best parts of this collection, featuring at least 300 pieces, is that you won’t have to pay more than $40 for any of it and you can shop sizes 0-26W.


Target didn’t forget to give us a new work out line either. Joy Lab is fun, colorful, durable and fashionable. You can shop a whole athleisure outfit in this brand. They have matching sports bras, bottoms, and tops. describes JoyLab as “edgier street-fashion vibe… it’s fitness-meets-fashion-and-function.”

Prices range from $14.99-$44.99 with sizes in xs- 4x

Original Use

Target has always had a men’s department but now they have a brand for the young modern, contemporary and trendy guy too. Just like the new lines introduced for women, Orginal Use has both basics and fashion-forward pieces. Prices range from $10-$40 and sizes include standard and big and tall.

Fall is finally here and if you need to revamp your style or just stock up on basics Target should be your first stop. Their new clothing brands have really stepped up and changed the game for affordable fashion.