Swami Hinojosa
Editor-in-Chief
In a job market were standing out is more essential than ever, Broward College recently hosted a LinkedIn workshop to help students optimize their profiles and boost their professional presence. Organized by the college’s chapter of the Future Business Leaders of America (FBLA), the workshop offered invaluable tips on building effective LinkedIn profiles, enhancing networking opportunities, and making impactful connections. With the help of Employment Solutions, the event was designed to arm students with skills that go beyond the classroom, setting them up for success in a competitive workforce.
The workshop introduced students to the key benefits of using LinkedIn as a tool for job seeking and career development. “For me, I’d say the workshop was incredibly informational and gave me a look into job seeking and its aspects,” said Sophia Van, Vice President of Community Outreach for Broward College’s FBLA chapter. “I’ve never had a LinkedIn before, so knowing all the networking opportunities that came with it really surprised me.” With LinkedIn, students can access countless opportunities to connect with professionals across various industries, gaining insights into potential career paths and building a network that may open doors in the future.
An emphasis was placed on the importance of profile optimization, guiding students to tailor their profiles for specific career goals. “I gained some key insights on improving LinkedIn profiles during Tuesday’s FBLA workshop,” said Lucas Martinez, a student advisor at the club. “For example, tailoring your profile to target specific job searches, as well as including keywords that recruiters may look for, will give you the best odds of making quality connections on LinkedIn.” The workshop also highlighted the significance of using industry-specific keywords and clear career goals to increase visibility to potential employers, allowing students to stand out.
Attendees were also introduced to Employment Solutions’ resources, including resume building tools, interview preparation workshops, and career counseling. Sebastian Gutierrez, President of FBLA at Broward College, highlighted the workshop’s impact on students’ professional development, saying, “The LinkedIn workshop allowed the BC students to learn and put into practice tips and tricks into bettering their professional profiles, while also allowing Employment Solutions to showcase their resources.”
With these new skills, Broward College students are now better prepared to navigate LinkedIn’s vast network, create meaningful connections, and expand their job opportunities. The FBLA’s dedication to providing resources like this LinkedIn workshop reflects its commitment to helping students build essential skills for their future. By understanding LinkedIn’s role in the modern job market, students are taking proactive steps toward realizing their career ambitions.
